Roundtable: Tours, Attractions or Experiences? An Industry Flux
06/26/2019 1:00 PM
Information
You’ve heard it many times: Travelers don’t want the same old group tours. Rather, they want authentic experiences served by locals and powered by mobile platforms that make everything accessible in an instant. But must traditional tour and attraction operators completely reinvent their product offerings? This session assembles leaders in both traditional tours and modern styled experiences to help you understand how to adapt to meet travelers’ changing expectations, from searching to booking to experiencing.