Related Sessions
Monday, November 2 2020 | 10:00 AM EST
TikTok in 10
The viral social video app TikTok is taking a lot more than just teenagers by storm. Is this the next major digital marketing battleground, or another viral flash in the…
Monday, November 2 2020 | 00:00 AM
The Pre- and Post-Tour Customer Journey
Let's discuss creative tips, strategies and ideas for how to engage with our guests before and after the tour experience, setting better expectations beforehand and continuing the relationship afterwards, all…
Monday, November 2 2020 | 00:00 AM
Covid Christmas: How Operators Should Prepare
How should operators prepare to make the most out of this unique holiday season. Whether for the good or the bad, this Christmas season will undoubtedly be more memorable than…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Monday, November 2 2020 | 00:00 AM
Pro Tips to Optimize Your Website for Tourism Sales
Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…
Monday, November 2 2020 | 00:00 AM
The Marketing Tech Stack for Tour Operators
Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!
Friday, October 30 2020 | 00:00 AM
The Tour (in a Box) Must Go On
Not to be stopped by a global pandemic, this food tour operator of 13 years has sold nearly $250,000 worth of food boxes since March, and she’s just getting started.…
Friday, October 30 2020 | 00:00 AM
Creating New Tours, Partnerships and Opportunities
This roundtable explores new ideas that have arisen from data during this environment that have proved to be successful. Join us and share (and hear about) opportunities that you have…
Friday, October 30 2020 | 00:00 AM
Finger on the Pulse: Measurement and Reporting
Buzz Session: The right reporting and analysis can inform game-changing business decisions. This session will cover some imperative measurement steps, and some of the reports and analysis that are helpful…
Thursday, October 29 2020 | 13:20 PM EDT
Diversity: Serving the Black Traveler
From the Americas and Africa to Europe and the world, there is a large, diverse yet distinct segment of global travelers whose travel aspirations and ambitions have been changing and…