As the most trusted form of marketing media and the most likely to stimulate a customer to action, Earned Media (also described as Word-of-Mouth) will play a vital role in the recovery of tours, attractions and activities post Covid-19. In our hypersensitive market, friends seeing friends, being safe and having fun cuts through consumer skepticism and delivers a marketing message far more powerful than any other form of marketing media, positively impacting regional or domestic business growth. Join our roundtable and share techniques to increase online WOM referrals, social shares, UGC, brand advocacy, reviews, PR and support the regional and domestic business growth for activities, attractions and tours. Join this Buzz Session for a brief presentation by Ryan O'Grady, CEO, Fotaflo, followed by an interactive discusssion and Q&A.
Only register for this session if you are able to attend this session at the time it is presented.