Workshops
Thursday, June 10 2021 | 11:00 AM EST
Solving the Pain of Payments
Payments are one of the biggest challenges that every tour operator faces, both small and large, both custom or scheduled tours. This session will teach you how to minimize expensive…
Thursday, June 10 2021 | 10:40 AM EST
How Operators Can Work with DMCs and Source Great Supply (and How DMCs Can Best Serve Operators)
For the outbound multi-day tour operator, finding the right in-market partners is mission-critical. This workshop delves into how multi-day operators can identify and work with the right DMCs (also known…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Wednesday, June 9 2021 | 11:00 AM EST
Multi-day Goes Digital: Designing the New Customer Experience
More and more multi-day operators are focusing on growing direct online bookings, but this is no easy task for tour operators selling complex, multi-component tours. In this talk, Intrepid Travel’s…
Monday, May 17 2021 | 21:00 PM EST
Earned Media through Photos and Social Channels
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…
Monday, May 17 2021 | 21:00 PM EST
Double Your Impact: Leveraging Influencers as Content Creators
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…
Monday, May 17 2021 | 20:00 PM EST
How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…
Monday, May 17 2021 | 20:00 PM EST
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…