Sessions
Wednesday, October 12 2022 | 10:30 AM PDT*
Immersive Reality and Innovative Product Design: How Emerging Tech and Immersive Innovation are Shaping the Future Guest Experience
Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. Hear from immersive innovators on how visitor attractions should – and should…
Wednesday, October 12 2022 | 10:30 AM PDT*
The Industry Weighs In: A Hot Topics Town Hall
From lockdown to recovery to recession and uncertainty, from distribution and dynamic pricing to timed ticketing and channel management, visitor attractions and large tour operators have had plenty to contend…
Wednesday, October 12 2022 | 10:30 AM PDT*
From Ideation to Activation: Innovating the Next Great Experience
Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up…
Wednesday, October 12 2022 | 10:30 AM PDT*
Optimize Your Marketing for Repeat Referral Customers
Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…
Wednesday, October 12 2022 | 10:30 AM PDT*
Profit-Driven Storytelling
Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Future of OTAs
With hundreds of online travel agencies and digital distributors focused on travel experiences, the channel has only become more important – and more complex – for operators and attractions. This…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Need for Niche: The Rise of Specialty Marketplaces
There are hundreds of online travel agencies (OTAs) focused on tours and activities. Many focus on a particular segment, from attraction tickets and food to hiking, biking, surfing and more…
Wednesday, October 12 2022 | 09:00 AM PDT*
Today’s Experiences Traveler: Exclusive Consumer Trends from Arival & Phocuswright
Travelers are returning and ready to experience, the last two-plus years have changed them profoundly. This session presents exclusive insights from a new, 12-country survey of travelers on all things…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Google View on Things to do
It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…
Tuesday, October 11 2022 | 16:00 PM PDT*
An Introduction to the DEI Journey
When businesses prioritize diversity, equity, and inclusion, everybody wins. DEI initiatives have been shown to deliver positive financial outcomes for companies and better experiences for customers. In a tough hiring…