2026 Valencia Theater Sessions
2026 Valencia Sessions Agenda
Tuesday, April 28 2026 | 09:00 AM CET
Stop Waiting to Be Found: Customer Acquisition Starts on Social, Video & AI
Customer acquisition in travel experiences is being reshaped in real time. Search and paid social are giving way to OTAs, video-led discovery and AI/LLMs, and the next wave is already…
Tuesday, April 28 2026 | 09:00 AM CET
Inside Viator: A Candid Conversation
OTAs are looming larger than ever in many operators’ day to day. In this wide-open interview, Kristen Dorsett takes questions head-on about Viator, ranking, commissions, product strategy, pricing, and where…
Tuesday, April 28 2026 | 09:00 AM CET
From Single-Day to Multi-Day: Is This Your Next Growth Move?
Multi-day tours are one of the fastest-growing segments in experiences but they’re also one of the most complex. This main stage conversation is designed for operators who are curious about…
Tuesday, April 28 2026 | 16:00 PM CET
The Middle East Conflict: What the Data Is Actually Telling Travel Marketers
Travel operators across Europe and beyond are watching bookings shift as the conflict in the Middle East unfolds—but the data tells a more complex story than a simple drop in…
Tuesday, April 28 2026 | 16:00 PM CET
Who Gets In? Ticketing, Trust & the Future of Access
Access to Europe’s top attractions has become one of the industry’s biggest friction points — for tour operators, OTAs, destinations and the attractions themselves. This panel brings together attraction leaders…
Tuesday, April 28 2026 | 16:00 PM CET
The Eiffel Tower Returns: Demand, Access & Accountability
Few cities sit at the center of global travel demand like Paris—and few attractions define that demand like the Eiffel Tower. In this rare and candid session, Stéphanie Renault shares…
Wednesday, April 29 2026 | 00:15 AM CET
Airbnb Rebooted: Experiences One Year In
Nearly a year after relaunching Experiences, we sit down with the division’s GM to dig into how it’s going, what Airbnb has learned, and where they’re headed next. In this…
Wednesday, April 29 2026 | 16:15 PM CET
Operator Town Hall: No Slides, No Spin
This is an unfiltered conversation with top operators about the realities of running an experiences business in Europe right now: demand trends, distribution pressure, pricing challenges, attractions dynamics, AI applications,…
Wednesday, April 29 2026 | 16:15 PM CET
Fever’s Playbook: Local, Live & In-Demand
Fever isn’t just another OTA — and that’s exactly the point. In this one-on-one conversation, Rocío Trujillo Alba breaks down Fever’s model for discovering, creating, and scaling local events and…