2026 Valencia Breakout Sessions
2026 Valencia Sessions Agenda
Tuesday, April 28 2026 | 12:00 PM CET
The Future of Multi-Day Tours: A Fireside Chat with G Adventures, WeRoad & Exoticca
The most successful multi-day tour operators today are rethinking everything from product design to distribution, marketing, and technology. Join us for an exclusive Fireside Chat featuring three of the most…
Tuesday, April 28 2026 | 16:00 PM CET
Your Next Employee Won’t Have a Pulse — And That’s a Good Thing?
What happens when a travel company stops thinking of AI as a tool and starts treating it as a workforce? In this session, we'll share how companies large and small…
Wednesday, April 29 2026 | 09:00 AM
Crowds and Ticketing – A Deeper Dive
A group of Europe's attractions' experts lead a discussion following up on Tuesday's Theater session about getting access to Europe’s top attractions. This is one of the industry’s biggest friction…
Wednesday, April 29 2026 | 10:00 AM
Disrupted: Who Wins AI’s Distribution Wars? – The Great Debate II
As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or…
Wednesday, April 29 2026 | 14:15 PM
OTA Success Lab
Take your OTA strategy to the next level with this interactive, hands-on workshop designed to address real-world challenges faced by operators. Dive into live examples as experts and OTA representatives…
Wednesday, April 29 2026 | 15:15 PM CET
From Fans to Bookings: How Sports Tourism Is Creating New Revenue for Operators
As sports tourism accelerates globally, operators have a unique chance to capture a fast-growing, high-intent audience. This session explores how sports-driven travel influences booking behavior and what that means for…