2026 Valencia Sessions
Agenda
Wednesday, April 29 2026 | 10:00 AM
Disrupted: Who Wins AI’s Distribution Wars? – The Great Debate II
As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or…
Wednesday, April 29 2026 | 14:15 PM
OTA Success Lab
Take your OTA strategy to the next level with this interactive, hands-on workshop designed to address real-world challenges faced by operators. Dive into live examples as experts and OTA representatives…
Wednesday, April 29 2026 | 15:15 PM CET
From Fans to Bookings: How Sports Tourism Is Creating New Revenue for Operators
As sports tourism accelerates globally, operators have a unique chance to capture a fast-growing, high-intent audience. This session explores how sports-driven travel influences booking behavior and what that means for…
Wednesday, April 29 2026 | 16:15 PM CET
Operator Town Hall: No Slides, No Spin
This is an unfiltered conversation with top operators about the realities of running an experiences business in Europe right now: demand trends, distribution pressure, pricing challenges, attractions dynamics, AI applications,…
Wednesday, April 29 2026 | 16:15 PM CET
Fever’s Playbook: Local, Live & In-Demand
Fever isn’t just another OTA — and that’s exactly the point. In this one-on-one conversation, Rocío Trujillo Alba breaks down Fever’s model for discovering, creating, and scaling local events and…