Strategy

Douglas Quinby and Oliver Green from Arival, and Frederik Waller from GetYourGuide, present a practical session exploring how leading businesses are putting AI to work today. Through live demonstrations, real-world examples and candid discussion, they explain the tools, workflows and implementation strategies that are delivering measurable business results for operators.…

AI and social media may dominate the headlines, but when travelers are ready to discover, compare, and book experiences, Google still sits at the top of the funnel. In this practical breakout session, learn how tours, activities, and attractions can drive more direct demand through Google Things To Do, Google…

We invested $1M in research observing the travel booking path inside LLMs. This session breaks down how AI and shifting search behavior are changing discovery, and what travel brands must do now to remain visible and competitive.

As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or do OTAs and global platforms tighten their grip with scale, data, and engineering muscle? In this fast-paced debate, two sides…

The OTA landscape has reshaped how experiences are discovered and booked across the Oceania and APAC regions. Whether you're a world-renowned attraction like the Sydney Opera House, a global brand like Merlin, or a small group tour operator like Local Sauce Tours, OTA partnerships are critical to your success. But…

The future of multi-day isn’t built in isolation. This breakout explores how DMCs, single-day operators, and multi-day tour companies can work together to create better products, reduce operational friction, and unlock new revenue. Learn how partnerships are evolving and what successful collaboration actually looks like in practice.

The booking journey for travel experiences is being rebuilt in real time—and the new funnel looks a lot like your social feed. In this featured conversation, Klook’s Henry Hooper explores how the company is blending social commerce, creator marketing and powerful backend technology to connect travelers with experiences worldwide. From…

Multi-day tours are having a moment — but the systems powering organized multi-day travel are being completely reimagined. Connectivity is becoming mission-critical, distribution channels are evolving fast, and Social Video and AI-driven discovery is changing how travelers find, compare, and book experiences around the globe. This must-attend Arival 360 Brisbane…

As global competition for travellers intensifies, experiences have become one of the most powerful drivers of destination choice. In this TED-style keynote, Tourism Australia will explore the key themes underpinning its Tourism 2035 strategy and the critical role experiences play in attracting future travellers. This session examines why Australia must…

Distribution across Oceania and APAC is changing fast, as operators move from traditional trade channels to a more connected, tech-driven approach. In this session, we’ll dig into how the region is reshaping its mix of resellers, OTAs, connectivity partners and direct channels to drive growth. (Hint: More isn't always more)…