How to Win on Google: Things To Do, Maps & Your Business Profile

06/23/2026 11:30 AM AEST

Business Development, Attractions, Digital Marketing, Distribution, Marketing, Operations, Strategy, Technology, Tour & Activity Operators

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AI and social media may dominate the headlines, but when travelers are ready to discover, compare, and book experiences, Google still sits at the top of the funnel.

In this practical breakout session, learn how tours, activities, and attractions can drive more direct demand through Google Things To Do, Google Maps, and an optimized Google Business Profile — with free visibility opportunities that require no commissions and no advertising spend. We’ll break down how Google’s experiences ecosystem works, why OTAs often dominate the top listings, and what operators can do to compete more effectively through better connectivity, content, reviews, profiles, and booking integration.

If your business is not actively optimizing for Google discovery, you may already be losing visibility, traffic, and direct bookings to competitors who are.

Event: 2026 Brisbane | Arival 360

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