Ask Me Anything with TUI Musement’s CEO

Peter Ulwahn and Douglas Quinby discuss European travelers, Post-Covid travel, and the tension between operators and OTAs

Reading Time: 1 minute 6 seconds

Is it possible for operators and online travel agencies (OTAs) to not only get along but… find love?

In a preview for the upcoming Arival 360 | Berlin conference, Arival CEO and co-founder Douglas Quinby sat down with TUI Musement CEO Peter Ulwahn to discuss European travelers, post-Covid travel and the tension between operators and OTAs. 

“We have as a vision that we want to be the ‘most loved’ tours and activities player,” Ulwahn declares. 

“We’re coming from the operator side so we are a global operator company that now also happens to also have a digital platform and OTA,” explains Ulwahn, “so from that perspective we can relate to some of the operator issues.”

Watch the full interview here:

TUI Musement CEO discussing European travelers, post-Covid travel and the tension between operators and OTAs

ARIVAL 360 | VALENCIA

28-30 APRIL 2025

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THE event of the year for the European in-destination experiences industry

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Ask Me Anything with Peter Ulwahn at Arival 360 | Berlin 2023

Want to hear more from the TUI Musement CEO? Peter Ulwahn will be on the theater at Arival 360 | Berlin for a featured Ask Me Anything session.

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