What Will Summer Hold? Arival’s Spring into Summer Will Help You Plan

How will summer 2021 play out for the in-destination industry? Spring into summer, the two-day Arival Accel Forum will ask the big questions and present the latest research.

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With a vaccine-bounce for travel beginning to show, the big question for tour, experience, and attraction operators across Europe and the Americas is how summer 2021 will play out. Arival has gathered together the best and brightest from tour and activity operators, attractions, marketers, technology and distribution to help answer that, and more.

The Arival Spring into Summer Forum will be held online on 4–5 May. Two half-days of expert talks, workshops, panels, and intimate networking will uncover the big themes defining the all-important summer season, from traveler demand and expectations to the role of last-minute, domestic travel, and more.

Research on the outlook, trends, and traveler intent for the most important season in years will also be presented on Tuesday and Wednesday. Many thanks to Arival’s Global Partners, event sponsors,  and all of our speakers, without whom Spring into Summer wouldn’t be possible. See all of Arival’s Partners and Sponsors here. 

Highlights of Spring into Summer: From Survival to Resurgence

The Outlook for European Travel / The U.S. Outlook

Olivier Ponti from ForwardKeys and Jamie Mageau from the U.S. Travel Association host separate sessions on what to expect in your market this summer. They’ll share their latest forecasts into how travelers are planning, what they expect to book and when, and their expectations around safety and overall experience. 

Tapping New Markets

How do you access opportunities in domestic travel, vacation rentals, and outdoor adventure? Join our dedicated session on each to learn how to tap new channels and grow your business.

Operator Takes

Find out how other operators are readying themselves to reopen and overcome the challenges they face. José Adell, CEO of Grupo Julià, Kimberly Beaudin, CEO of The College Football Hall of Fame, Lance Zaal, CEO of U.S. Ghost Adventures, and many more, will delve into their expectations and experiences as travel resumes.

Ask Me Anything: David Schelp — TUI Musement

TUI Musement has fast become one of the most important players in European and North American distribution. Their CEO, David Schelp, will undergo a no-holds-barred interview with Douglas on their plans and what it means for you.

The Rise of Online & the Role of Tech

From timed entry and mobile tickets to a rapid rise in online booking, the pandemic has brought a wave of change in how our customers buy their tickets and experience a destination. Several sessions across the event will explore how technology will reshape our industry, and how you can leverage emerging trends to get a step ahead as travelers return. 

Connect with Experts and Like-Minded Operators

On top of all that, there’s the brilliant networking and roundtables. Connect directly with industry leaders and fellow operators to learn, share, find new partners, and make new friends. We’ll have a number of small-group sessions focused on specific industry topics that matter to you — and help you connect with fellow industry professionals.

Arival Insider Pro Access members may register for free. Simply log-in at arival.travel, and you can register for the forum right from your dashboard. 

Tickets for the Spring into Summer two-day event start at $39 for non-members. Or become a Pro Access member to get easy access to all of the Arival Accel series of virtual events and premium research for a full year, starting at just $179. Click here to find out more.
If you would like to attend, but your business remains in financial distress, you are welcome to apply for a scholarship here.

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