The End of Walk-Ups for Wellness Activities as Demand Surges

Travelers are planning their spa and yoga much further in advance as drop-ins vanished during the pandemic

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Operator takeaways

  • Yoga, spa, and wellness operators should focus on marketing to accommodate more advance planning
  • Clear health and safety policies should be well communicated and implemented

The percentage of travelers booking wellness experiences has doubled to nearly one in four in 2021 compared to 2019, but the way travelers are booking them has changed dramatically. 

Drop-ins by travelers hoping to take a wellness activity have collapsed through the pandemic with almost nine in ten planning at least a day in advance.

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In 2019, 39% of U.S. travelers reserved their yoga, spa, or wellness visit on the day. Now this is just 7%, according to new Arival research — the Arival Path to Purchase 2021: Wellness.

42% of holiday makers now book between one and seven days in advance, and 22% make their reservation between one and four weeks ahead.

This compares to 37% and 9% respectively in 2019.

The End of Walk-Ups for Wellness Activities  Ben Finch Arival

Arival surveyed 1,000 U.S. “active travelers” on their travel intentions for the next 12 months. Active travelers are adults aged 18 years or over who have taken at least one trip 100 miles from home with an overnight stay since January 2019. 

They have engaged in a qualified tour, activity or attraction. They also have planned or intend to travel between July 2021 and June 2022. 

Arival fielded the study in June 2021 and weighted for gender and age. The report was carried in association with the multi-attraction pass provider, GoCity.

Arival Path to Purchase Series 2021: Wellness

Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for wellness activities. It features actionable recommendations for wellness operators and marketers across product, marketing, distribution, pricing and operations. 

Arival’s Path to Purchase Series 2021: Wellness is free for Arival Pro Access Insiders, or available for purchase for $79. Click here to download or learn morehttps://arival.travel/research/wellness-2021/

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