Headout Raises $30M to Expand to 250 Cities

In challenge to other OTAs, the online marketplace says it will grow its white-label tours

Reading Time: 1 minutes 49 seconds

Online marketplace Headout has raised $30M to expand its offering of tours, activities and attractions from 30 destinations to 500. This follows a $12 million raise in September 2021.

The company also says it will launch new verticals for domestic short-haul travel and is looking to acquire other businesses and expand its team.

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

Headout claims to have grown by 800% over the past year. It says 10 million travelers have used its services.

The Series B round was led by existing investor Glade Brook Capital, with the participation of existing investors Nexus Venture Partners, FJ Labs and 500 Startups, among others.

Headout has been running its own tour product, similar to GetYourGuide Originals, where multiple tour operators provide the same standardized experience to travelers. It says this is solving a problem of consistent service levels. However, unlike GetYourGuide, Headout does not brand the tours, nor does it reveal the brand of the tour operator. 

Currently, it works with fewer than 1,000 operators in 40 cities. Headout will grow its acquisition team to increase this to 250 cities. It offers commissions of 22–23%.

Operators in Europe who are working with Headout say that the company appears to be growing fast, selling hard and pushing for better rates for operators. One operator said Headout has become their second largest partner after GetYourGuide. 

One way that Headout sells white-labeled tours is through their own attraction websites. These are named similarly to the official site. For example, Headout’s Louvre site is louvre-museum.tickets-paris.fr. The official site for the Parisian attraction is louvre.fr. Headout’s Louvre site does show its branding on the main landing pages.

In the press release announcing their raise, Headout takes a swipe at the metaverse, saying that it is working to build interactions with the “real universe”.

“The world is an incredibly boring place without travel and real-life experiences. Covid has only made us more relentless on our mission to inspire people to experience the world out there and the current wave only strengthens our resolve,” Varun Khona, co-founder & CEO, said.

This article was amended at 12.48 on 2 February 2022 to change a mistake in the copy. Headout shows that it is not an official site in the header image of the Louvre site


Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up
Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].