Expedia: Viator Continues to be “Strategic Partner”

Expedia will work with both Viator and GetYourGuide to source tours, activities and attractions

Reading Time: 4 minutes 14 seconds

Operator takeaways

  • Operators who list on GetYourGuide may now get bookings through Expedia
  • Operators currently on GetYourGuide do not have to do anything different, nor will there by any change in commercial terms with GetYourGuide
  • Operators who currently list on Viator may also continue to receive bookings on Expedia
  • Expedia is maintaining some direct partner relationships, but for most operators the OTA will pull listings from either Viator or GetYourguide

Expedia will continue sourcing tours, activities and attractions products from Viator, following last week’s confusion over the announcement of a new partnership with GetYourGuide to supply experiences.

Kasia Jawien, senior director for activities at Expedia Group, said: “We are working with two strategic partners. We are working with GetYourGuide but also working with Viator. 

“We believe bringing those strategic partners together helps us have a better choice of content, have more competitive pricing, and a better customer experience.”

Confusion among operators began after Skift published an article headlined: “Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator.” ($) The article suggested Viator was in more trouble than it was.

This was followed by speculation online that GetYourGuide had become the official partner, which implied GetYourGuide had sent this out as an official communication.

Jawien declined to comment on the Skift article, but she stated that Viator had been, and would continue to be, a strategic partner for tours and activities at Expedia. 

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

GetYourGuide says that the language used about the partnership did not come from within the company. Emil Martinsek, CMO at the OTA, said: “We have not positioned GetYourGuide as the official partner, or said that we’re replacing Viator.”

Expedia began making significant changes to its tours and activities business in 2019, when it quietly struck a deal with Viator to source listings. Expedia maintains direct contracts with some operators, but began sourcing much of its supply from Viator, and now GetYourGuide.

When the deal with Viator was struck, operators listed on Viator and Expedia claimed they could not access Expedia’s extranet to manage their products. Jawien acknowledged that communication with operators could have been better, and they will be improving in the months ahead. 

The new partnership between GetYourGuide and Expedia will allow tours, activities and attractions products listed on the Berlin-based OTA to be sold through Expedia. This will enable greater reach for many operators using the platform.

Expedia “Committed” to Tours and Activities

Expedia: Viator Continues to be “Strategic Partner” Arival Ben Finch
“We want to make sure that we bring clarity to our partners,Jawien said — Patrick Hendry / Unsplash

Although Expedia is outsourcing some of its supply acquisition to other OTAs, Jawien says the company views experiences as key to the travel experience. 

Expedia says that those tour and attraction operators who have a direct relationship with the company should reach out to their account managers with questions. It also says that it will attempt to provide better communication in the future.

“We want to make sure that we bring clarity to our partners. And we also want to help the entire ecosystem with more bookings,” she said.

No changes to commercial relationship between GetYourGuide and operators

There will be no changes to the commercial relationship or terms of use between GetYourGuide and operators. It says that the deal should simplify operations.

Martinsek said: “This partnership, like other partnerships that we engage in, doesn’t alter our relationships with our local suppliers. 

When You List on an OTA, Your Product Could be Sold Through Any of Their Partners

Expedia: Viator Continues to be “Strategic Partner” Arival Ben Finch
Listing on an OTA could mean operators products are listed on their partners’ sites — Pickawood / Unsplash

GetYourGuide will not give operators control over the third parties where their products are sold, a practice common with OTAs. Product listings on GetYourGuide may be displayed across all of the OTA’s partner sites.

Operators may not opt out of one partner site or another. Many operators listing on Viator, for example, have been surprised to see customers who say they booked through Groupon, Expedia or another site. 

Martinsek said: “The way we look at third-party relationships is: do we feel that we are reaching customers who value the product that our local suppliers are providing? And how do we best again help them grow and be successful in our industry?”

“We constantly and continually work with local suppliers on how to maximize the benefit of our platform. And we make sure that we’re bringing access to the customers that they deem valuable from around the world.”

When asked whether the partnership with Expedia represented a loss of control for operators over the sale of their products, Martinsek said: “The way that we think about our relationship with our local suppliers is how we give them certainty about the future about their growth, about the revenue streams about their bookings, so that they feel they can control the core of their business, their experiences, the quality of their operations. 

“Our industry is complex, it’s fragmented and we are working to simplify that world for our suppliers, so that they can be successful in building their brands, building their experiences and serving customers. 

“That’s how we look at the landscape right now. We believe that it is best to put the control of the innovation of their experiences in the hands of our operators at the end of the day.”

GET ON THE LIST!

Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up
Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].