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The online travel agency is establishing new, clear product standards, but also risks operator ire with a new fee at a time when the industry is struggling.
As destinations around the world begin to reopen, data and insights from the road to recovery point to a shift in consumer needs and behaviors. COVID-19 has changed our world in many ways and that’s no different when it comes to travel.
TripAdvisor’s long-rumored restructuring poses big questions for operators.