Finalists Announced: Arival TourReview Spotlight Awards EUROPE

The finalists are in for the first European edition of the Arival TourReview Spotlight Awards. Learn more about the awards and see the complete list of finalists in each category here!

The results are in for the first European edition of the Arival TourReview Spotlight Awards, and we’re excited to announce the top 10 finalists for each category. 

These Europe-based finalists were chosen through a data-driven, independent and impartial analysis of customer reviews across multiple major review sites, online travel agencies (OTAs) and millions of customer reviews, powered by review management platform TourReview. This process enabled us to identify the tour, activity and attraction operators consistently going above and beyond for their customers. 

This will be the second rendition of the Arival TourReview Spotlight Awards and the first in Europe, after the inaugural North American awards were presented in October at Arival 360 | Orlando. 

The winners for the Arival TourReview Spotlight Awards: Europe will be announced during a special Welcome Party at Arival 360 | Berlin on 2 March, 2024. 

Congratulations to all the finalists!

Arival TourReview Spotlight Awards: Finalists

The Arival TourReview Spotlight Awards are based on careful analysis of nearly 40,000 tour, activity and attraction product listings for Europe (including Western and Eastern Europe, excluding Russia). 

10 finalists were identified for each category and company size, and are listed here in alphabetical order. The awards are divided into the following categories:

How were the finalists selected and what do the company sizes mean? Learn more about the methodology here.

Sightseeing Tours Award Finalists

This category includes companies that run tours within a city or destination with a primary emphasis on sightseeing, such as walking tours, urban cycling and hiking tours, segway tours, local driving or bus tours and city cruises or boat tours where the primary purpose is sightseeing.

Small OperatorsMedium OperatorsLarge Operators
Ataman Tours Colour My Travel Alternative London
Birchy’s Berlin Tours Freewalk CologneCab Tours Belfast
Glasgow Gander Walking ToursGetSegway Tours BudapestDubrovnik Walking Tours
Historic London ToursInMunich ToursFlorence Tour-Tale
Legends of BrusselsMijn Krakau Tours – MijnTours.comFreeDam Tours
Loop Tours LuzernOptimusTours GaliciaFun London Tours
M&T Lyon ToursPragueWay ToursInsider Tour
Timisoara City ToursSantorini Road TripsOriginal Dublin Walking Tours & Experiences
Toledo ForeverThe Bloody Tour of YorkRunner Bean Tours Barcelona
Ye Olde England ToursWalk is Free BordeauxTake Lisboa

Culinary Tours & Experiences Award Finalists

This category includes companies offering experiences with a primary focus on food and/or beverages, such as food tours, tasting experiences, brewery tours, winery tours and cooking experiences. 

Small OperatorsMedium OperatorsLarge Operators
Flavors of BudapestAdventurous Appetites Tapas TourDevour Tours – Madrid
Ikusnahi ToursCook With Us in RomeGourmet Madrid Tours
Kanpai TourismeFood Lover TourLittle Fish Tours
Northern Spain GastronomyGrape ToursLiquid History Tours
OzTour MunichHungry Mary – Food ToursRome Food Tours by Eating Europe
Paris Wine Day ToursLocal Flavours ToursSantorini Wine Adventure
Romeo & Juliet GuidePrague City AdventuresTaste Of Prague
Sparkling TourTaste of Lisboa Food ToursThe Roman Food Tour – Food Tour Rome
The Best of Brussels – Chocolate Beer Waffle Whiskey (ALL-IN-ONE) TourTaste Porto Food ToursWake Up Reykjavik
Wine Tasting In ParisTreasures of Lisboa Food ToursWalkabout Florence Tours

Adventure Tours & Activities Award Finalists

This category includes companies offering experiences with a focus on active outdoor adventure activities. This includes water sports and rentals,  hiking, kayaking, rafting, off-roading, whale watching, hot air ballooning, and a range of water- and land-based adventure tours.

Small OperatorsMedium OperatorsLarge Operators
Angel Sailing SantoriniDetours Adventure Dubrovnik
ATV ArboretumHightide Kayak SchoolAllboat
Beyond ArcticHowth AdventuresDIVE.IS
Bordeaux Bike ExperienceMobilboard NiceEcoTours
Exclusive BoatNewquay Activity CentreFat Tire Tours Berlin
Intrepidus OutdoorsNorthern Soul AdventuresKINboat
Madrid Pour VousOporto Adventure ToursLets Go Punting
Sup IbizaSPORT MIX Split Adventure
Turismo Activo MontgóViking RaftingThames Rockets
Vertical AventureZipline DolinkaTopBike Rental & Tours

Visitor Attraction Award Finalists

This category is for ticketed attractions including amusement parks, museums, observation decks, landmarks and monuments, zoos and aquariums that charge admission; free attractions and national and regional parks are excluded.

Small AttractionsMedium AttractionsLarge Attractions
Avicii ExperienceCatedral Basilica Metropolitana Primada de TarragonaBasílica de la Sagrada Familia
Falkecenter SamsøFængsletCasa Batlló
illusion AntwerpenFort Eben-EmaelColosseum
Jungle Garden KarlostachysGrotte du Pech-MerleDuomo di Milano
La Cronosfera Agencia del TiempoMaihaugen Open-Air MuseumEiffel Tower
Lofoten Krigsminne MuseumMalta Classic Car Collection MuseumHungarian Parliament Building
No Escape LondonMines de BruouxLouvre Museum
The Herring Era MuseumMusee Nissim de CamondoPantheon
Third Man MuseumMusee Toulouse-LautrecPrague Castle
Van Buuren Museum & GardensNitra CastleSt. Stephen’s Cathedral

Day Tours & Excursions Award Finalists

This category is for companies offering day tours & excursions which include transportation to destinations primarily outside of the city, such as by bus or boat.

Small OperatorsMedium OperatorsLarge Operators
Barcelona Y Day TripsActive TravelChasing Lights
Basque GuidesAltitude ActivitiesFinn McCools Tours
Bath Insider ToursDingle Slea Head ToursHaggis Adventures
Choose Your RouteGame of Thrones ToursMountain Goat Tours
Dreamlike JourneysHidden IcelandOne Excellence Tours
Kitzel toursLaus TravelPure Azores Tours
Nicolas Experience ToursLights of VikingsRabbie’s
Nordic AdventuresPrivate Greece ToursScotland City Tours
SeaByBus Explore CreteTasteTheExperienceThe Hairy Coo
Special Private ToursThe English BusTimberbush Tours Edinburgh – Day Tours

Methodology: How Are The Finalists Selected? 

The Arival TourReview Spotlight Awards selection process involves a careful analysis of 39,000 tour, activity and attraction product listings for Europe (including Western and Eastern Europe, excluding Russia).

Award Criteria: Reviews & Ratings

The award criteria are based on statistical analysis of the volume of reviews and aggregate customer rating (average review score on a scale of 1 to 5). TourReview compiled comprehensive review data on all 39,000 product listings between 1 November 2022 and 31 October 2023, from seven major online travel agencies and review websites, including: 

  • Expedia
  • GetYourGuide
  • Google
  • Klook
  • Tiqets
  • Tripadvisor (excluding reviews also on Viator)
  • Viator

The aggregate customer review score, or rating, is weighted far greater than the total review count, in order to reduce the advantage of larger operators, or operators who might get more bookings and reviews because they have been listed on more websites when compared to operators listed on fewer sites.

Verified vs. Unverified Reviews

Google and Tripadvisor reviews are unverified. Reviews from these websites are counted at approximately 89% and 95%, vs. 100% of reviews where only verified customers can post (all other OTAs). This weighting is based on this analysis of the incidence of fake user reviews for Tripadvisor and Google. 

Company Size Segmentation

Because of the significant differences in review volume and ratings for small and large operators, Arival and TourReview developed three segments based on review volume:

  • Small: 250-1,000 reviews during the one-year period
  • Medium: 1,001-5,000 reviews
  • Large: more than 5,000 reviews

Product listings with fewer than 250 reviews were excluded from consideration. 

Awards by Company

Each award is presented at the company level. TourReview conducted careful analysis using its proprietary AI as well as manual checks to correlate each tour listing to a single tour or attraction company. 

Learn more about the methodology for the award selection process here

The North American awards were presented at Arival 360 | Orlando in October — meet the winners here.

The Arival & TourReview Awards at Arival 360 | Berlin 

All finalists will be contacted by Arival—and we’ll be unveiling the winners at the upcoming Arival 360 | Berlin event during the Arival TourReview Spotlight Awards Ceremony, on March 2, 2023. While you do not have to be present to receive an award, we hope to see you there!


28-30 APRIL 2025

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