Americans Plan to Splurge on Travel this Summer

“Half of Americans view indoor and outdoor attractions as safe,” U.S. Travel Association says

Reading Time: 1 minute 10 seconds

Americans are planning to pamper themselves with a vacation this summer, with 44% saying they will indulge with travel, lodging and vacations.

More than half say they expect to splurge their cash, and 44% will enjoy their regained freedom by visiting restaurants or bars.

“At the height of the pandemic, seven and 10 American travelers viewed travel activities as unsafe,” Jamie Mageau, Director of Research Products at the U.S. Travel Association, told the Arival Spring Into Summer conference

“The good news is we’ve come a long way. Now close to half of American travelers view indoor and outdoor attractions as safe. This is pretty much the reverse from where we were a year ago.”

Unable to travel, shop, or enjoy leisure activities, and with fewer commutes, the pandemic has boosted many people’s coffers. 

In the U.S., household savings are estimated to have grown by 2.3 times in 2020 when compared to 2019.

However, 24% of people say that personal financial concerns are stopping them from getting out on the road. 27% said that the cost of travel was a barrier.

Many U.S. travelers have already booked their trip

Americans Plan to Splurge on Travel this Summer Arival Ben Finch
Beach vacations will be the most popular for American travelers — Joël de Vriend / Unsplash

77% of Americans are planning to travel in the summer, with 30% saying they have already made a reservation.

“U.S. consumers were able to save more than twice as much in 2020 as 2019, translating into $1.6TN more in savings. 

“Demand from high-income households, and roughly half of the savings increase, will be the key to the strength and speed of recovery. 

“As a result of that, consumers are preparing for a great splurge heading into summer.”

“Luckily for us travel is at the top of the list of activities that US consumers want to splurge on and 2021.”

Most travelers expect to visit a beach, small town or rural destination. One quarter say they will visit a city.

Almost one-third plan to do an outdoor activity, with one quarter saying they will visit a museum or theme park. 21% will visit a museum, and 17% an attraction.

Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].