Europe’s Top 150 Rated Tours and Attractions

The results are in, and Arival is thrilled to announce the recipients of the 2025 European Arival TourReview Spotlight Awards. These awards are presented in partnership with TourReview, a leading review management platform, to operators who are consistently “wowing” their customers.

The winners are determined by aggregating millions of customer reviews across seven major online travel agencies and websites. This impartial, independent, and solely data-driven method is used to identify the top 10 operators across five categories and segments (small, medium, and large operators). 

The result is a list of the best 150 experience operators in Europe that deserve to be celebrated! We will be honoring these operators during a special event at Arival 360 | Valencia on 29 April 2025. 

What are the Arival TourReview Spotlight Awards?

Honoring Outstanding & Innovative Businesses in the Experiences Industry

You wow your customers. That wows us. These awards recognize excellence in guest satisfaction for operators of tours, activities, and visitor attractions, based on independent, unbiased analysis of guest reviews across major online travel and experiences websites.

The Award Selection Process

To select the winners, Arival works with TourReview to aggregate customer feedback from multiple sources, including Expedia, GetYourGuide, Google, Klook, Tiqets, Tripadvisor (excluding reviews also on Viator) and Viator. With this process we identify the operators consistently—and objectively—impressing their customers. Learn more about the methodology for selecting the winners here.

That means the Arival TourReview Spotlight Awards are totally impartial and independent, and solely data-driven—a first-of-its-kind award for the experiences industry. Each operator in the top 10 deserves recognition—and no, this isn’t one of those “everyone gets a trophy” moments. These awards are built on pure, unfiltered data from seven leading review platforms. No fees, no judges in a conference room; just real travelers who booked, experienced, and rated. The people have spoken, and these 150 operators deliver.

The Best 150 Experience Operators in Europe, According to Reviews

Top Sightseeing Tour Operators

This category includes companies that run tours within a city or destination with a primary emphasis on sightseeing, such as walking tours, urban cycling and hiking tours, segway tours, local driving or bus tours and city cruises or boat tours where the primary purpose is sightseeing.

Top Culinary Tour & Experience Operators

This category includes companies offering experiences with a primary focus on food and/or beverages, such as food tours, tasting experiences, brewery tours, winery tours and cooking experiences. 

Top Adventure Tour & Activity Operators

This category includes companies offering experiences with a focus on active outdoor adventure activities. This includes water sports and rentals,  hiking, kayaking, rafting, off-roading, whale watching, hot air ballooning, and a range of water- and land-based adventure tours.

Top Visitor Attractions

This category is for ticketed attractions both private and public, including amusement parks, museums, observation decks, landmarks and monuments, zoos and aquariums.

Top Day Tour & Excursion Operators

This category is for companies offering day tours & excursions which include transportation to destinations primarily outside of the city, such as by bus or boat.