The results are in for the first European edition of the Arival TourReview Spotlight Awards, and we’re excited to announce the top 10 finalists for each category.
These Europe-based finalists were chosen through a data-driven, independent and impartial analysis of customer reviews across multiple major review sites, online travel agencies (OTAs) and millions of customer reviews, powered by review management platform TourReview. This process enabled us to identify the tour, activity and attraction operators consistently going above and beyond for their customers.
This will be the second rendition of the Arival TourReview Spotlight Awards and the first in Europe, after the inaugural North American awards were presented in October at Arival 360 | Orlando.
The winners for the Arival TourReview Spotlight Awards: Europe will be announced during a special Welcome Party at Arival 360 | Berlin on 2 March, 2024.
Congratulations to all the finalists!
Arival TourReview Spotlight Awards: Finalists
The Arival TourReview Spotlight Awards are based on careful analysis of nearly 40,000 tour, activity and attraction product listings for Europe (including Western and Eastern Europe, excluding Russia).
10 finalists were identified for each category and company size, and are listed here in alphabetical order. The awards are divided into the following categories:
- Sightseeing Tours
- Culinary Experiences
- Adventure Tours & Activities
- Ticketed Visitor Attractions
- Day Tours & Excursions
How were the finalists selected and what do the company sizes mean? Learn more about the methodology here.
Sightseeing Tours Award Finalists
This category includes companies that run tours within a city or destination with a primary emphasis on sightseeing, such as walking tours, urban cycling and hiking tours, segway tours, local driving or bus tours and city cruises or boat tours where the primary purpose is sightseeing.
Culinary Tours & Experiences Award Finalists
This category includes companies offering experiences with a primary focus on food and/or beverages, such as food tours, tasting experiences, brewery tours, winery tours and cooking experiences.
Adventure Tours & Activities Award Finalists
This category includes companies offering experiences with a focus on active outdoor adventure activities. This includes water sports and rentals, hiking, kayaking, rafting, off-roading, whale watching, hot air ballooning, and a range of water- and land-based adventure tours.
Visitor Attraction Award Finalists
This category is for ticketed attractions including amusement parks, museums, observation decks, landmarks and monuments, zoos and aquariums that charge admission; free attractions and national and regional parks are excluded.
Day Tours & Excursions Award Finalists
This category is for companies offering day tours & excursions which include transportation to destinations primarily outside of the city, such as by bus or boat.
Methodology: How Are The Finalists Selected?
The Arival TourReview Spotlight Awards selection process involves a careful analysis of 39,000 tour, activity and attraction product listings for Europe (including Western and Eastern Europe, excluding Russia).
Award Criteria: Reviews & Ratings
The award criteria are based on statistical analysis of the volume of reviews and aggregate customer rating (average review score on a scale of 1 to 5). TourReview compiled comprehensive review data on all 39,000 product listings between 1 November 2022 and 31 October 2023, from seven major online travel agencies and review websites, including:
- Expedia
- GetYourGuide
- Klook
- Tiqets
- Tripadvisor (excluding reviews also on Viator)
- Viator
The aggregate customer review score, or rating, is weighted far greater than the total review count, in order to reduce the advantage of larger operators, or operators who might get more bookings and reviews because they have been listed on more websites when compared to operators listed on fewer sites.
Verified vs. Unverified Reviews
Google and Tripadvisor reviews are unverified. Reviews from these websites are counted at approximately 89% and 95%, vs. 100% of reviews where only verified customers can post (all other OTAs). This weighting is based on this analysis of the incidence of fake user reviews for Tripadvisor and Google.
Company Size Segmentation
Because of the significant differences in review volume and ratings for small and large operators, Arival and TourReview developed three segments based on review volume:
- Small: 250-1,000 reviews during the one-year period
- Medium: 1,001-5,000 reviews
- Large: more than 5,000 reviews
Product listings with fewer than 250 reviews were excluded from consideration.
Awards by Company
Each award is presented at the company level. TourReview conducted careful analysis using its proprietary AI as well as manual checks to correlate each tour listing to a single tour or attraction company.
Learn more about the methodology for the award selection process here.
The North American awards were presented at Arival 360 | Orlando in October — meet the winners here.
The Arival & TourReview Awards at Arival 360 | Berlin
All finalists will be contacted by Arival—and we’ll be unveiling the winners at the upcoming Arival 360 | Berlin event during the Arival TourReview Spotlight Awards Ceremony, on March 2, 2023. While you do not have to be present to receive an award, we hope to see you there!
28-30 APRIL 2025
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