3 Digital Marketing Must-Reads to Skyrocket Tour Operator Growth

Brush up on your digital marketing know-how to get more traction with your website, and improve your sales.

by | Dec 20, 2019

Need some digital marketing S.O.S.?

We’re here to help. Over the past year, Arival has created ample content to help operators of tours, activities, attractions and experiences better understand the tips and tricks (and must-dos) modern operators should take to optimize their online presence. 

Here are three of our most popular articles that members of the in-destination industry found helpful. 

From understanding why (and how!) to build your Google My Business page to learning the ins-and-outs of SEO to elevate your content to the first page of search engine results, reading these articles is key to building your digital marketing toolkit. Give the following articles a look!

1) How To Grow Your Traffic with Google My Business

If you don’t know about managing your Google My Business listing, you should—your traffic could grow by as much as five times. Check out these insights by Carrie Koenig, VP of national sales for Miles Partnership.

Read more about growing your company with Google My Business

2) 4 Simple Ways to Improve Your Website’s SEO

Want more direct bookings? SEO can help. Here are top ways to ensure Google ranks your website higher in search to help prospective travelers find your tour, activity, attraction or experience faster.

Read more about SEO tips specifically for tour operators

3) How to Increase Website Conversion

Converting the web traffic that arrives on your website is vital. In this question and answer article, Ken Carroll, co-founder of Integris Design, shares how one new tour business can earn more bookings.

Read more about increasing your tour’s website conversion



The Almost Ultimate Directory of Digital Distributors for Tours, Activities & Attractions