TikTok has been the standout app of the pandemic. Between October 2019 and August 2020, its growth in the U.S. skyrocketed from 40 million monthly users to 100 million.
The short-video social media network has brought a new wave of online creativity because it is easy to use, highly engaging and coupled with the best recommendation algorithm known to man.
Experience operators naturally have a wealth of content that they can show off on TikTok. Your daily grind is showing people fun, beautiful and exciting things. All it takes is to pull out a phone, shoot a few clips, and edit it together.
It’s a great, and easy, way to show people exactly what you do — and just how much your guests are enjoying themselves. It’s great fun.
If you’re new to TikTok and uncertain about where to begin, start with this short presentation from Arival 360 last November. Stephen Joyce of Corellian Strategies and former CEO of Rezgo, delivered this handy 10-minute explainer, TikTok in 10.
Some Quick TikTok Stats
The world’s most valuable startup had 689 million monthly users across the world by January 2021. This is despite the fact it’s not available in China, where it’s sister app, Douyin, has another 600 million.
Despite this, the app hasn’t really been added into the marketing mix yet. 35% of marketers said they planned to use it in 2021 compared to 58% for Youtube and 55% for Instagram, according to Business of Apps.
TikTok is Super Easy to Use
TikTok is surprisingly easy for creators to use. Videos that would take hours to edit in standard video editing software take no time in the app. Load the videos, choose a piece of licensed music from a library inside the app, and it will immediately suggest an edit that’s ready to go live.
If you want to make the cut yourself, all the tools are at your fingertips in the app, along with a huge range of transitions and effects that are simple to drop onto your footage. An ecosystem of even more powerful editing apps has grown around it, including CapCut, BeeCut, Zoomerang, and Quik.
After the video’s been published, you can just download the video from TikTok to add it to Instagram. This adds your brand’s watermark to show when you upload it to other social networks [Edit: now, Instagram will not display your video if it contains a watermark from another channel]. You can also publish to other networks directly from inside the app.
Here’s Arival’s operators that are smashing it on TikTok
We’ve identified some notable TikTok accounts among tour, activity and attraction operators. Is there another operator on we should note here? Let us know!