Travel planning is a long and complex process. From deciding on destinations to finding a flight to searching for things to do in-destination, some travelers have as many as 600 touchpoints on mobile, apps and websites when planning their trip. Plus, as traveler search preferences continue to shift from “things to see” to “things to do,” there’s ample opportunity to capture business during the trip discovery process.
At Arival Bangkok 2019, Eugenie Lam, head of travel partnerships for APAC, gave the “Google view” on tours, activities, and attractions. View her short presentation, and watch Arival CEO Douglas Quinby ask Lam the tough questions about what Google means for your business.