Watch: The Google View on Tours, Activities

What’s Google up to? This exec gives the lowdown on the search engine giant’s big plans for the in-destination industry. 

Travel planning is a long and complex process. From deciding on destinations, to finding a flight to searching for things to do in-destination, some travelers have as many as 600 touchpoints on mobile, apps and websites when planning their trip. Plus, as traveler search preferences continue to shift from “things to see” to “things to do,” there’s ample opportunity to capture business during the trip discovery process.

At Arival Bangkok 2019, Eugenie Lam, head of travel partnerships for APAC, gave the “Google view” on tours, activities and attractions. View her short presentation, and watch Arival CEO Douglas Quinby ask Lam the tough questions about what Google means for your business.


Go deeper on Reserve with Google with our in-depth report on Google’s new booking tool here
 

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