Exclusive new research from Arival & Phocuswright based on over 3,500 operator surveys provides insights on the state of the tours, attractions and activities industry coming out of the pandemic and moving into 2023.
Arival Insider Research
In-Depth Insights for the Best Part of Travel: Tours, Activities & Attractions.
Upcoming
Reports & Guides

Arival Guide to Channel Management: Strategy, Connectivity & Technology
The complete guide to channel management, including strategies for operators of tours, activities and attractions, and a directory of channel manager vendors to help operators and distributors evaluate potential partners
Coming Soon: Q1 2023
Coming Soon: Q1 2023

OTAs & Operators: Where We Go from Here
This report examines the role of online travel agencies in tours and attractions and outlines strategies for operators and OTAs to work better together
Coming Soon: Q1 2023
Coming Soon: Q1 2023
Further Arival research announced soon...
Insider Pro Access Reports
Douglas Quinby, Anne Failing and Alex Kremer
by Douglas Quinby, Anne Failing and Alex Kremer | 6 October 2022
This exclusive report — a joint project between Arival and Phocuswright — provides market sizing and forecasting for the in-destination industry
Travelers are demanding sustainability in ever greater numbers. Exclusive new Arival research has discovered traveler and operator attitudes to the issue
Insider Free Access
Guides & Presentations
Douglas Quinby
by Douglas Quinby | 25 June 2020
Arival, the global research authority on tours, activities, and attractions, has been regularly surveying operators since mid-March to gauge the COVID-19 pandemic’s effect on their business.
Douglas Quinby, Anne Failing and Maggie Rauch
by Douglas Quinby, Anne Failing and Maggie Rauch | 20 June 2020
How the world’s greatest monuments, amusement parks, museums, observatories and cultural sites can forge the new future of safe tourism.
The impact of the pandemic on tour, activity and attraction operators and how they are responding.
Douglas Quinby, Anne Failing and Jenna Blumenfeld
by Douglas Quinby, Anne Failing and Jenna Blumenfeld | 12 February 2020
New Arival report on U.S. attractions travelers illuminates booking patterns, drivers of attractions choices, booking channel and much more.
Douglas Quinby, Anne Failing and Jenna Blumenfeld
by Douglas Quinby, Anne Failing and Jenna Blumenfeld | 12 December 2019
What drives travelers to take tours? This new Arival report is your comprehensive guide to understanding how your customers' research, book, and regard tours today.
Douglas Quinby
by Douglas Quinby | 11 December 2019
Here’s your essential guide to digital distributors. This second edition serves as a directory of more than 115 companies reselling tours, activities, attractions, events or experiences online.
Douglas Quinby
by Douglas Quinby | 13 November 2019
This presentation walks through the key drivers and changes underway and explains what it means for the broader travel and tourism industry.
What are the most important forces shaping how travelers today search, book, and review adventure activities?
Douglas Quinby
by Douglas Quinby | 13 May 2019
One of Arival’s most popular reports ever was our Almost Ultimate Directory of Digital Distributors, published in 2018.
Douglas Quinby
by Douglas Quinby | 13 March 2019
In a recent presentation, we walk through the key challenges facing operators and the opportunity for destination marketers to support tours and attractions in their markets.
Douglas Quinby
by Douglas Quinby | 13 February 2019
Arival presents findings on some of the transformative trends occurring in the marketplace, on how, where, and when travelers research and book, and how it’s changing.
Douglas Quinby
by Douglas Quinby | 13 February 2019
The Arival Guide to "The Future of Touring”, produced by Arival in partnership with Context Travel, takes a look at the state of tours and touring from the traveler’s point of view.