TripAdvisor Reports Big Growth for Experiences
The numbers are in from the largest publicly listed online travel agency in tours, activities and attractions, and all signs point upward. TripAdvisor’s total non-hotel revenues for 2018 grew 27%, to $485 million. Excluding rentals, TripAdvisor’s non-hotel segment growth for attractions, experiences and restaurants reached 40%.
Even more notable is the growth in total listings to one million tours, activities, attractions and experiences. For all of the concern among operators about TripAdvisor’s acquisition of the Bokun booking system and introduction of sponsored listings for Bokun users, operators appear to be adding bookable experiences in droves. The company nearly doubled the number of bookable listings by year end to 159,000, from 83,000 at the end of 2017.
Read the full story on TripAdvisor’s fourth quarter and year-end earnings at Phocuswire.
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