phocuswright

Experiences bookings are outpacing travel overall, but digitization and spend patterns tell a more complicated story. Here’s what the data shows

Activities are outpacing the rest of experiences, latest Arival & Phocuswright research finds. Here’s what’s driving the boom — and what to do about it

Arival and Phocuswright’s most comprehensive global market-sizing report confirms the experiences sector is outpacing all of travel — and still has room to run.

More work must be done to assess just how much travelers are willing to adapt to travel more sustainably and what they expect from travel providers, but it’s pretty clear what direction they’re headed in, and that more operators should be doing more to meet them

“Are tours and activities still sexy?” Phocuswright asked. How else could the panelists answer but yes?

TripAdvisor CEO Stephen Kaufer at the Phocuswright conference walked back whether operators using Bokun would be given preferential treatment.

In March of this year, the innovative online media company Quartz proclaimed that somebody should let Airbnb know that travelers don’t like booking tours and activities online. There is just one problem. They are wrong. Here’s why.