Shannon Bailey

Regional Trade Sales Director APAC

Merlin Entertainments Group

About Me

Shannon Bailey is a passionate, well cultured, results driven Trade Sales Director responsible for the development and execution of the overall Trade Sales strategies in the B2B and B2C network in the Asia Pacific region for leading global, world class attraction company Merlin Entertainments Group. Merlin operates over 140 attractions in 24 countries including the iconic Madame Tussauds portfolio, SEA LIFE brand and LEGOLAND Discovery Centres and Parks Shannon is a well-rounded, inclusive, experienced, hands on professional with over 20 years’ experience in leading and developing diverse, engaged, and adaptable Sales Teams to deliver high performance in a hybrid remote working environment while maintaining and building strong strategic partnerships.

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