About Me
Sarah has been in the tourism industry for over 20 years. She is responsible for all trade engagement and development for global and domestic markets. She engages on a regular basis with trade partners and is the Chair of the Australian Tourism Export Council, NSW Committee. Sarah travels extensively to meet clients in the market and gain valuable insight into leading industry trends. Sarah has a keen interest in API integration and connectivity with trade partners and to improve team productivity.
Has Spoken At
Wednesday, June 24 2026 | 12:30 PM AEST
Purpose + Profit: Scaling a Tour Business as a Social Enterprise
Building a successful tourism business is challenging. Building one that creates meaningful social impact while remaining commercially sustainable is even harder. In this inspiring and practical keynote talk, the founder…
Wednesday, June 24 2026 | 09:40 AM AEST
Working with OTAs: An Arival Town Hall with Viator, GetYourGuide, Merlin, Sydney Opera House and Local Sauce Tours
The OTA landscape has reshaped how experiences are discovered and booked across the Oceania and APAC regions. Whether you're a world-renowned attraction like the Sydney Opera House, a global brand…
Tuesday, August 3 2021 | 10:00 AM SGT
The Operator View: Sydney Opera House
One of the world’s most iconic buildings and a leading visitor attraction in Australia, the Sydney Opera House has been tackling tough questions as it rethinks its tech and distribution.…


