Since 5 years Helene Bothof is Sales Director of the Rijksmuseum in Amsterdam, the Netherlands. The Rijksmuseum is the museum of Rembrandt & Vermeer and tell tells the story of 800 years of Dutch art & history. It is the biggest museum of the Netherlands with 2,7 million visitors a year. In the museum she is responsible for all the b-to-b sales activities. This means the corporations with the OTA’s, (international) tour operators and other business partners. Before the Rijksmuseum, Helene has worked for 8 years as an interim marketing and communication manager in several cultural institutions in Amsterdam, like the Van Gogh Museum, Stedelijk Museum and Artis Royal Zoo.