The typical traveler’s bucket list used to consist of places to go, countries to check off, passport stamps to collect. But a shift is afoot. For today’s rising generation of travelers, it’s more about what they can do and why they do it, and less about the where. This talk explains the rise of the passion economy and interest-driven travel, where experiences, personal passions, connections and brands are fueling a new future for travel. Join us for this talk on why and how operators should begin rethinking their marketing and experience design for the passion-driven travel generation.