Tours in 10 Years

04/29/2025 9:30 AM CET

Sustainability & Responsible Tourism, Strategy

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What will tours look like in 2035? Climate change, overtourism, and evolving policies across Europe’s leading destinations are compelling our industry to rethink its approach. In this session, Sara King of Intrepid Travel envisions the future tour operator and what day-to-day business will look like 10 years from now. From rethinking seasonality and designing alternative itineraries to navigating changing regulations and meeting new traveler expectations, this session will explore how the business of tours will change, how your business will have to change, and what steps you can start taking today to become the tour operator of tomorrow.

Event: 2025 Arival | 360 Valencia

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