Sessions
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Monday, November 2 2020 | 00:00 AM
Pro Tips to Optimize Your Website for Tourism Sales
Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…
Monday, November 2 2020 | 00:00 AM
The Marketing Tech Stack for Tour Operators
Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!
Monday, November 2 2020 | 00:00 AM
Covid Christmas: How Operators Should Prepare
How should operators prepare to make the most out of this unique holiday season. Whether for the good or the bad, this Christmas season will undoubtedly be more memorable than…
Monday, November 2 2020 | 00:00 AM
Direct Sales are More Important than Ever
Direct sales in these times are more important than ever. Those who own the transaction have more resilient business models. Every operator has a different channel mix. Let's learn from…
Friday, October 30 2020 | 00:00 AM
The Tour (in a Box) Must Go On
Not to be stopped by a global pandemic, this food tour operator of 13 years has sold nearly $250,000 worth of food boxes since March, and she’s just getting started.…
Friday, October 30 2020 | 00:00 AM
Creating New Tours, Partnerships and Opportunities
This roundtable explores new ideas that have arisen from data during this environment that have proved to be successful. Join us and share (and hear about) opportunities that you have…
Friday, October 30 2020 | 00:00 AM
The Mindset and Daily Habits of Successful Business Owners
Join this Buzz Session to discuss ideas about how to grow your company. Starting with a brief presentation from Josh Oakes and then a lively discussion, this is a topic…
Friday, October 30 2020 | 00:00 AM
Finger on the Pulse: Measurement and Reporting
Buzz Session: The right reporting and analysis can inform game-changing business decisions. This session will cover some imperative measurement steps, and some of the reports and analysis that are helpful…
Friday, October 30 2020 | 00:00 AM
Going Local
Grow your business with in-market partnerships and targeted local marketing.
