Related Sessions
Thursday, June 10 2021 | 11:45 AM ESt
The Digital Journey: How Travelers Discover, Research & Book Multi-Day Experiences
Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks…
Thursday, June 10 2021 | 11:20 AM EST
SEO Essentials for Multi-Day Operators
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can…
Thursday, June 10 2021 | 10:40 AM EST
How Operators Can Work with DMCs and Source Great Supply (and How DMCs Can Best Serve Operators)
For the outbound multi-day tour operator, finding the right in-market partners is mission-critical. This workshop delves into how multi-day operators can identify and work with the right DMCs (also known…
Thursday, June 10 2021 | 10:00 AM EST
Putting Purpose First: Lessons Learned from Three Decades of Tour Operating
Cycling tour pioneer Lauren Hefferon shares her learnings since the founding of leading cycling tour company Ciclismo Classico more than 30 years ago. She shares her experience as the first…
Thursday, June 10 2021 | 00:00 AM EST
Ask Me Anything: Dan Christian, Chief Digital Officer, The Travel Corporation
As the head of digital for several leading multi-day brands, including Trafalgar, Contiki, Insight Vacations, Brendan Vacations, Uniworld and more, Dan Christian has unique insight on what lies ahead for…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Wednesday, June 9 2021 | 11:20 AM EST
Hot Topics: Operators Weigh In
This panel discussion delves into all of the big challenges and key trends facing the multi-day sector. Expect a no-holds-barred discussion with innovative operators on the outlook for the market…
Wednesday, June 9 2021 | 11:00 AM EST
How to Choose Your Tech (and Not Spend a Million Bucks)
With all too many tour booking systems, online booking engines, itinerary builders, and quote development tools, multi-day tour operators – both inbound and outbound – face many tough questions when…
Wednesday, June 9 2021 | 10:40 AM EST
The Future of Multi-Day Distribution
The marketing and selling of multi-day tours have long been dominated by the traditional trade channels of wholesalers, inbound agencies, and travel agents. But this model is changing – and…
Wednesday, June 9 2021 | 10:20 AM EST
Ask Me Anything: Bruce Poon Tip, Founder, G Adventures
In this candid interview with New York Times best-selling author, founder of one of the world’s largest adventure travel companies and self-proclaimed honey badger, we’ll discuss perseverance, resilience, entrepreneurship, the…
