Beyond Experiences: Competing in the Transformation Economy

10/01/2025 9:00 AM CET

Experience Design, Consumer Trends, Product, Strategy

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First came commodities, then goods, then services — and now experiences. But as travelers seek more purpose and personal meaning, the next competitive frontier is emerging: the Transformation Economy.

In this eye-opening keynote, B. Joseph Pine II, co-author of The Experience Economy and one of the world’s leading business thinkers, makes his Arival debut to chart the future of travel and experiences. Pine will show how tours, activities, and attractions can evolve from staging memorable experiences to guiding personal transformations — helping travelers achieve aspirations, learn something new, or change in some meaningful way.

For creators of experiences, this is the next big shift. From walking tours to immersive attractions, operators must rethink the value they create — not just as entertainment, but as a path to something deeper.

What you’ll learn:

  • Why experiences are no longer the endgame — and what comes next
  • The key principles of staging transformative travel
  • Real-world examples of companies already embracing transformation
  • How your tour, activity, or attraction can begin to offer greater personal value — and charge more for it

Event: Arival 360 | Washington, DC 2025

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