Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions
11/11/2021 12:45 PM
Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. This talk walks through the creative visitation behind IDEAL Barcelona and how visitor attractions should – and should not – think about how to leverage immersive design into their guest experience.
Presenter: Jordi Sellas i Ferras, Executive Director, IDEAL Barcelona