Attractions have remained a steadfast and vital part of the U.S. in-destination industry, even as tours, activities, and experiences rise in popularity. Attractions are classified as ticketed places of interest such as historic sites, museums, and natural attractions including national parks and botanical gardens. Attractions are zoos and aquariums, and they are observatories, telescopes, and observation decks with views over natural horizons and impressive skyscrapers alike. Attractions also include theme parks and amusement parks.
This new report, The U.S. Attraction Traveler: How Travelers Plan, Book & Experience Museums, Zoos, Theme Parks, Monuments, Landmarks, and Other Ticketed Attractions, with U.S. Travel Association’s National Council of Attractions and Experiences, dives deep into the motivations that drive travelers to visit attractions of all ilk.