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The 2024 U.S. Experiences Traveler

Insights on what U.S. travelers are looking for and how you can plan to attract them in 2024: an exclusive report for Arival Insider Pro Access members

Coming Soon: Q4 2023

Summary

The U.S. experiences traveler – who are they, what do they want, what are they looking for in 2024, how are they discovering, planning and booking tours, activities, attractions and experiences?  This upcoming report, exclusively for Arival Insider Pro Access members, delves into the wants, preferences, attitudes and buying habits of the U.S. experiences traveler.  Based on a survey of 1,000 U.S. travelers, this report looks at the tours, activities and attractions they book, why they book and what they want, how and when they book, what matters most to them, and much more. This is an essential report for any creator or seller of in-destination experiences serving the U.S. traveler.

WHAT’S IN THIS REPORT:

  1. Top Experiences Categories and Trends
  2. Traveler Profiles and Demographics
  3. Traveler Preferences and Spend
  4. Key Product 
  5. The Path to Purchase
    • Research and Planning:
    • How Travelers Research Experiences
    • The Role of Social
    • Booking: How & Why
    • Online Purchase Channels
  6. What Influences the Purchase Decision
  7. Key Recommendations for
    • Marketing 
    • Product Strategy
    • Distribution 

WHO THIS REPORT IS FOR:

Operators, resellers and marketers in travel experiences: tours, activities, and attractions.

WHY READ THIS REPORT:

Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2024.  Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking. 

ACCESS THIS REPORT

The U.S. Experiences Traveler will be presented at Arival 360 | Orlando in October, and the full report made available at no cost to Insider Pro Access members, or for $399 to non-members, in November 2023.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Free Arival 360 online event
Free registration for Arival 360 Online events ($300 value)

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
BECOME AN INSIDER TODAY!
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Why Become an Arival Insider Pro Access Member?

20% discount on Arival In-person events

Access to the Arival Research Library including new research and reports

Free access to all Arival 360 Online events

Over 350+ on-demand videos featuring our industry’s thought leaders and instructional sessions to grow your business.

Free consulting seminar on optimizing Google’s Things to Do

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