The Outdoor Adventure & Activities Traveler
Inside the mind of the U.S. outdoor adventure and activities traveler: who they are, what they want, and how they choose, book and share in 2024
By: Anne Failing, Stephen Joyce & Douglas Quinby
Coming Soon: Q1 2024
Summary
The third report from the 2024 U.S. Experiences Traveler study delves into the mind of the outdoor adventure and activities traveler – who they are, what they want, and how they choose, book and share. This new report, exclusively for Arival Insider Pro Access members, presents essential consumer insights on the U.S. experiences traveler, their behavior and intentions as it pertains to activities for the year ahead. Based on a survey of 1,000 U.S. travelers, this report is the third in a series of essential reports for any creator or seller of in-destination experiences serving the U.S. traveler.WHAT’S IN THIS REPORT:
- The Types of Activities Travelers Want and What They’re Booking
- How Much Travelers Are Spending
- Trends in Group Sizes and Activity Length
- How and When Travelers Choose and Book Activities
- What Factors Drive Activity Selection
- Why Travelers Don’t Do Activities (and What Operators Can Do About It)
- Key Recommendations for Operators and Sellers of Activities
WHO THIS REPORT IS FOR:
Operators, resellers and marketers of outdoor adventure tours and activities, such as ziplines, water-based activities, nature hikes, challenge courses, adrenaline courses, and other — predominantly outdoor — activities.
WHY READ THIS REPORT:
Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2024. Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking.
THE 2024 U.S. EXPERIENCES TRAVELER REPORT SERIES
The Outdoor Adventure & Activity Traveler is the third report in a series based on Arival’s 2023 U.S. consumer study data. Look for more published and upcoming reports in this series:
- The 2024 U.S. Experiences Traveler Outlook
- Today’s Tour Taker
- The Outdoor Adventure & Activities Traveler (Coming Soon!)
- The Affluent Traveler (Coming Soon!)
- The Black & Latino Traveler (Coming Soon!)
- The LGBTQ+ Traveler (Coming Soon!)
- The Values-Based Booker (Coming Soon!)
ACCESS THIS REPORT
The Outdoor Adventure & Activities Traveler is available at no cost to Insider Pro Access members, or for $399 to non-members.Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.