Return to Research Combined Shape

Global Operator Landscape (3rd Ed.): The State of Visitor Attractions

Exclusive new research reveals key insights into the state of the industry and key trends in technology and distribution for visitor attractions.

Authors: Anne Failing and Douglas Quinby
Edited by: Janelle Visser

— or —
Join Now/

Summary

This report is the third report in the Global Operator Landscape (3rd Ed.) research series. Based on qualified responses from over 650 attractions worldwide, this research provides a comprehensive view of the state and structure of visitor attractions worldwide. The study covers key trends in market structure and firmographics, sales and distribution, technology, product development, and more. 

WHY READ THIS REPORT

Gain unparalleled insight into the global visitor attractions marketplace. 

For attraction operators: Learn key benchmarks in performance, sales, distribution and more to track your business against the broader industry. See key trends in the industry and ensure you are keeping your operation ahead of the competition.

For OTAs, resellers, technology providers: Track key trends across the visitor attractions landscape, identify key opportunities and gain unmatched insights into how to best serve our sector. 

WHAT’S IN THIS REPORT

  1. The State and Structure of the Attractions Sector:
    Survey Sample & Key Categories
  2. The Outlook for Attractions:
    Business Sentiment for 2024 and Beyond
  3. Distribution Trends: Bookings, Sales Channels & Connectivity
  4. The State of Attractions Tech: Adoption, Satisfaction, AI
  5. Pricing: More Static than Dynamic
  6. Marketing Trends: Channels, Challenges & Efficacy
  7. Product Trends: How They Changed 
  8. Profitability: Measures and Indicators
  9. Summary Takeaways

 

The Arival Global Operator Landscape report would not be possible without the support from its many partners:

Launch Partner

 

Strategic Insights Partners

 

Fielding Partners

 

Find the full list of publications in this research series here:

 

ACCESS THIS REPORT

Arival’s Global Operator Landscape: The State of Experiences (3rd Ed.) is available at no cost to Insider Pro Access members. To access it simply sign up for a Pro Access account, or ensure you’re logged in. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

Check Out Our New Report
X
The 2025 U.S. Experiences Traveler Outlook
Key trends, behaviors, sentiment and trip intentions for the U.S. experiences traveler: an exclusive report for Arival Insider Pro Access members Authors: Anne Failing and Douglas Quinby Edited by: Janelle Visser
GET REPORTCombined Shape
X
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].

X