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Global Operator Landscape (3rd Ed.): The State of Digital Marketing

Exclusive new research explores the state of digital marketing among tour, activity & attraction operators, and the key to getting more direct bookings.

Authors: Anne Failing and Douglas Quinby
Edited by: Janelle Visser


Summary

This report is the second report in the Global Operator Landscape (3rd Ed.) research series. Based on qualified responses from over 7000 operators worldwide, this research provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. The study covers key trends in market structure and firmographics, sales and distribution, technology, product development, and more.

This report highlights key themes in digital marketing, the marketing challenges operators are facing and the marketing channels operators are using, with a focus on how operators can adapt their marketing strategies to get more direct bookings.

WHY READ THIS REPORT

Gain unparalleled insight into the global operator marketplace. 

For tour, activity and attraction operators: Learn key benchmarks in digital marketing to track your business against the broader industry. See key marketing trends in the industry and explore how to adjust your strategy to get more direct bookings.

For OTAs, resellers, technology providers: Track key trends across the operator landscape, identify key opportunities and gain unmatched insights into how to best serve our sector. 

WHAT’S IN THIS REPORT

  1. Direct Bookings’ Share of All Business
  2. Top Marketing Challenges Operators Face
  3. The Marketing Challenges Operators Use (and Don’t)
  4. The Most Effective Marketing Channels
  5. The Traveler-Operator Channel Gap
  6. Operator Takeaways: Getting More Direct Bookings

READ THE REPORT

The Arival Global Operator Landscape (3rd Ed.) report would not be possible without the support from its many partners:

Launch Partner

 

Strategic Insights Partners

 

Fielding Partners

Find the full list of publications in this research series here:

  1. Global Operator Landscape: The State of Experiences
  2. Getting Direct: The State of Digital Marketing
  3. Global Operator Landscape: The State of Visitor Attractions
  4. Global Operator Landscape: The State of OTAs & Operators (coming soon!)
  5. Global Operator Landscape: Culinary Experiences (coming soon!)
  6. Global Operator Landscape: The State of Booking Tech (coming soon!)
  7. More reports to come: stay tuned!

ACCESS THIS REPORT

Arival’s Global Operator Landscape (3rd Ed.): The State of Digital Marketing is available at no cost to Insider Pro Access members. To access it simply sign up for a Pro Access account, or ensure you’re logged in. 

READ THE REPORT

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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Global Operator Landscape (3rd Ed.): The State of Digital Marketing
Exclusive new research explores the state of digital marketing among tour, activity & attraction operators, and the key to getting more direct bookings. Authors: Anne Failing and Douglas Quinby Edited by: Janelle Visser
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