At Arival we regularly receive press releases from companies who want to attract the attention of the operators. We never have and never will be a mouthpiece for press releases (you’re welcome).
Recently, however, one caught our eye: GetYourGuide (GYG) announced two enhancements on features operators have long requested from online travel agencies (OTAs):
- “Instant Go-Live” addresses long wait times for content changes and new tour listings;
- “Price Over API” responds to the need for better pricing update functionality.
Instant Changes for Content & New Listings
GYG initially launched “Instant Go-Live” in April 2022. With this feature, when operators make changes to titles, descriptions and highlights of their product listings via the GYG extranet, those are immediately live. Previously, operators would have to wait for an internal approval process, which would mean a longer wait time before those changes would appear on the live website.
With the latest announcement in October 2022, GYG is adding the ability to create new experience listings instantly. Currently this feature is live for about half of the operators on the platform, and should be made available for all operators “in the near future.”
Some more complex changes, such as location updates, will still need to go through the GYG internal team.
Automatic Pricing Updates with “Price Over API”
GYG’s new Price Over API functionality means that operators will no longer have to manually update their pricing each time it changes. Price Over API enables GYG to pull that information directly from operators’ reservation technology providers, or “Connectivity Partners.”
Currently there are about 40 GetYourGuide Connectivity Partners offering this feature via their API, or application programming interface.
GetYourGuide in the Hot Seat at Arival 360 | Las Vegas
Carlee Stellfox Loya, GYG’s Regional Director for the Americas, spoke about these new connectivity features in response to a question about operator “pain points,” speaking on a panel about OTAs at Arival 360 | Las Vegas in October 2022.
Have Your Say on GYG’s New Feature Enhancements
Connectivity is becoming increasingly important in the tours and attractions space, and we are keeping a watchful eye on how this all plays out. Stay tuned, and if you have access to these latest features, we’d love to hear about your experience with them.
Help us dig deeper: if you have access to these features or have experienced them yourself, please let us know your thoughts by emailing [email protected]
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