Operations

Does yield management truly have a future in Tours, Activities & Attractions? Are operators ready? Is the technology there? Will travelers accept it? This expert roundtable will debate the pros and cons, the realities and myths of pricing and yield management and what it means for your tour or attraction.

It’s been standard practice for airlines and hotels for decades. But for tours and attractions, dynamic pricing and yield management is still in its infancy. In this talk, the architect of the Moulin Rouge’s pricing and technology strategy shares their journey and lessons learned on the path from static to…

Leaders from one of the world’s largest attraction companies and Asia’s rising online travel agency Klook delve into the key trends shaping how Asia’s travelers plan and book their experiences in destination, and what they expect when they get there. From booking patterns and guest expectations to the all-important Asian…

What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours, the company hosts more than 1.5 million travelers a year across 19 cities in Europe and beyond. In this interview,…

Most tour and activity operators start with passion and follow their instinct and expertise to design great guest experiences. Tomorrow’s operators will use data analysis and careful customer observations to design experiences of the future. In this talk, GetYourGuide’s lead for Southeast Asia walks us through their data-driven journey to…

The flexible, use-as-you-go multi-attraction pass has been on the rise around the world. But is this pass optimized for operators in the Asia Pacific region? This presentation walks through the basics of the multi-attraction pass, and explores whether it is the right choice for your business.

“Local Experiences” are the latest buzzword, but what are they really? What does local authenticity really mean? And how do we infuse it into a traveler experience? Isn’t a tour or an activity a local experience? Here, Hong Kong-based culinary entrepreneur Cecilia Leung shares her insights on creating authentic local…

How do you begin to design a major new attraction in a destination that already has it all? In this talk, attractions industry veteran Jason Horkin walks us through the design-led approach they took to develop the Vessel and the Edge, and how New York City’s Hudson Yards tackled design…

What makes the ideal customer experience? How do you design your tours, activities or experiences to great the best possible outcome? The co-founder of one of the largest online culinary experience marketplaces shows how they use their customer learnings to help their hosts perfect their offerings, and how you can…

Travelers may stay in rooms, but they seek experiences, and lodging providers can be a key point of sale for operators. In this talk, we’ll hear how the world’s biggest hotel chain is approaching the Best Part of Travel, and how you can grow your sales through hotel and accommodation…