Top Chat and Messaging Providers for Tour and Activity Operators

How to decide if you need a chat and messaging platform, what type of chat will work best for you, and the top nine chat providers to consider.

Reading Time: 2 minutes 40 seconds

“What can I help you with today?”

Chatbots have become ubiquitous, and as the latest Arival research shows, operators have a lot to gain from adopting chat platforms as part of their customer service. However, should operators be rushing to jump on the chatbot bandwagon?

“Operators are usually worried of losing the personal touch,” says Daniel Pino from TourOpp, one of the chat and messaging providers included in the recently released Arival Guide: The Power of Chat. “However, if you have a bot taking care of 80% of your most common, repetitive questions, you will have more time to take care of those customers who really need your attention.”

When considering adopting any new technology, there are a few steps you can take to make sure you’re making the best decision for your business.

1. Do an Internal Assessment

Before you jump into evaluating chat platforms, take a close look at your own business, including your current communication flow. What are the pain points or service bottlenecks, and where could chat automation help? Consider also your current booking system and other software that you’ll want to ensure can integrate with a potential new chat and messaging system.


28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €910 with the Super Early Bird ticket

Learn More

2. Ask the Right Questions

When looking at potential chat platforms, there are five key questions to ask, as outlined in the Arival Guide: The Power of Chat:

  1. What type of chat does it support? (In other words, can you send all of the messages you need to? How customizable are the messaging templates to send all of the messages needed for your business?)
  2. Does it support the messaging apps or services your customers use most?
  3. Will it integrate with your booking system, marketing platform, and other tech?
  4. What internal resources do you need to implement and support the platform?
  5. What support is available from the provider?
What kind of messaging apps are your customers already using? | Photo: Unsplash / Adem AY

3. Evaluate the Options

In developing this guide, Arival analyzed more than 20 chat platform providers, and included the top nine in a comparative matrix. Here are the top chat and messaging providers from the guide in alphabetical order:

  • A customer communications platform for tour and activity operators
  • Curated Planet: A customer communications platform for tour and activity operators
  • Hubspot: Customer relationship management (CRM)
  • Podium: Customer communications platform for tour and activity operators
  • Salesforce: Customer relationship management (CRM) for travel and tourism
  • Swell: Customer communications platform for travel and tourism
  • Tars: Chat automation platform for travel and tourism
  • TOMIS: Marketing & chat platform for tour and activity operators
  • TourOpp Go!: Chat automation for tour and activity operators

To learn more about the process of evaluating chat platforms, and to see the details of how each of these chat platforms ranked in Arival’s review, download the guide free here, and join a webinar presentation of this research on February 1, 2023.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

Arival Webinar - The power of chat

Header photo: Pexels / Cup of Couple

Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].