Peek’s “CoPilot” Connects Operators With AI Tools

Learn more about the ideas behind the innovations that earned Peek “Top Innovator Award” at Arival San Diego, in this interview with Peek CMO John Lynch

by | 29 October 2024

Over 80 percent of experience operators say they want to use AI in their day-to-day operations, but only 12 percent currently do, according to Arival’s Global Operator Landscape: The State of Experiences. 

Lynch announced Peek’s latest innovation, designed to solve this problem for operators — Peek CoPilot — during a five minute presentation in the second Arival Innovation Showcase, sponsored by Belvera Partners and Phocuswright, at Arival 360 | San Diego. Peek earned the highest audience rating and took home the “Top Innovator Award” during the showcase, which also featured presentations from TripAdmit, TOMIS / Yonder, TourOptima and Vox Group. Learn more about all of the finalists here.  

In his Innovation Showcase presentation (available on-demand here), Lynch shared how CoPilot, launching in mid-November 2024, will offer operators AI pricing, which is the ability to adjust their pricing in real time based on recommendations from data ingested and analyzed by the AI. It will also offer marketing tools such as “Magic Marketer,” which includes the ability to connect with relevant local influencers through an AI-assisted search, and a translator which speaks 29 languages. 

 “We’re building a world where you don’t need to answer the phone, and we’re sprinting towards that in the next 18 months,” says Lynch. 

Throughout the Arival 360 | San Diego event, Peek offered attendees the chance to see these features in action in a virtual reality demo at their booth in the networking lounge.

We connected with Lynch immediately after the showcase to learn more about the process behind developing CoPilot, as well as the virtual reality experience they were using to demonstrate the product. 

See the full conversation below:

Peek CMO John Lynch discusses his company’s latest innovations with Arival Managing Editor Janelle Visser.

Stay Up to Date on Innovation with Arival

Join us at an upcoming Arival event to learn more about the latest in tours, activities and attractions innovation, and connect with experiences industry innovators. Interested in applying to be a presenter? Stay tuned for more details on how to participate in an upcoming Arival Innovation Showcase.

Also, learn more about AI tools for tour operators in the recent Arival Guide to AI in Experiences.

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Tags: Featured, Peek, Arival 360 San Diego, travel tech, AI tools, AI for tour operators, Arival Innovation Showcase, PeekPro, Peek Copilot, Ruzwana Bashir, John Lynch
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