How Travello Raised $10 Million, Grew 7x Coming Out of the Pandemic

Travello’s Co-Founder and CEO Ryan Hanly speaks with Arival about how Travello pivoted and thrived in the pandemic to grow their market and attract investors, and what’s next

Reading Time: 2 minutes 32 seconds

While the majority of travel companies struggled to survive the impacts of the Covid-19 pandemic, Australia-based youth online travel agency (OTA) / social networking app Travello found a way to pivot and thrive. Travello recently wrapped up a Series B funding round, raising an impressive $10 million (AUD), following 7x growth post-Covid.

One key factor in Travello’s growth amid the pandemic was a pivot towards domestic travelers. “What’s really exciting for our investors is that we’ve tapped into a new market,” says Ryan Hanly, CEO and Co-Founder of Travello. Prior to Covid, international travelers – primarily students and backpackers – made up 95% of their market. With international travelers effectively shut out of Australia, Travello refocused on the domestic market, acquired Melbourne-based Backpacker Deals, shifted from paid marketing to partnerships and organic growth, and consequently saw really big growth throughout the pandemic even in the complete absence of their core market. Now with the international market coming back in, they are poised for even greater growth.

Ryan Hanly of Travello speaking with Arival editor Janelle Visser at Arival 360 | Las Vegas

Another factor lies in Travello’s focus on community: they aim to build an online community among their travelers through their social networking / travel booking app. According to Hanly, this social element is how they respond to the problem all OTAs—and operators for that matter—face: “Travel is an infrequent purchase, so how do I actually engage the traveler between the purchase, rather than having to acquire them through performance media every time?”

Travello’s app incorporates elements of social networking and gamification with rewards that can be used towards discounts off travel booking. An added bonus of this is the amount of user generated content this encourages, which also enhances the goal of presenting their experiences as authentic to the Gen Z and Millennial traveler market.

ARIVAL 360 | VALENCIA

28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €910 with the Super Early Bird ticket

Learn More

For operators considering listing on Travello, Hanly says it gives them the opportunity to get their experiences in front of new audiences in new ways: “the youth market is currently underserved and the audience has changed,” says Hanly. “Youth travelers aren’t out getting drunk and being loud – as a demographic they have really evolved. They are looking for unique authentic experiences that connect them with local areas and local people.”

Travello’s focus on reaching Millennial and Gen Z travelers where they’re at means different ways of displaying operators’ products, such as via user generated content and vertical video. They have even hired their own TikToker to create content around the experiences operators list on their platform.

With their latest funding, Travello is planning to expand into new regions such as the U.S. and new categories such as multi-day tours, as well as continue to focus on innovation, for example by enhancing the booking potential of their social networking app to allow users to book experiences directly through user generated content on the app.

GET ON THE LIST!

Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up

Become a Pro Access member to save 20% on Arival in-person events and gain access to 600+ articles, 350+ on-demand videos, 45+ research reports, guides and more, starting at just $179/year.

Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].