On June 3rd, an undisclosed number of operators who list products on GetYourGuide received notifications that their commission would be increasing in a month’s time.
According to the message from GetYourGuide, the increase is intended “to ensure fairness and reflect current market conditions.” Operators have shared rate increases reaching or surpassing 30%.
Several operators reached out to Arival to express concerns about the short notice, the timing (in the middle of peak season for many), and the lack of opportunity for discussion and negotiation.
According to one operator, speaking confidentially, the notice has prompted a re-evaluation of their partnership. They are considering whether to de-list with GetYourGuide, or to only offer availability on the platform in slower, off-season months.
“This targeted commission adjustment affects a small number of supply partners, and we’re committed to working directly with them to address specific concerns as noted in our ongoing communications,” a GetYourGuide spokesperson shared with Arival.
Operators who feel the increase is unfair or unmanageable should contact operator support through the link included in their email. If you have received a notice and would like to share your perspective, please get in touch!
Arival will continue to cover this story as it develops — stay tuned for more details and get on our newsletter list to make sure you don’t miss out on future updates.
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Working With OTAs: Insights for Operators
Working with online travel agencies and other resellers is frequently cited as a top issue by operators at Arival events and in operator surveys. According to Arival’s latest report on Operators and OTAs, based on survey data from more than 7000 operators worldwide, OTAs captured one third (33%) of tour and activity bookings in 2024, up from 24% in 2019.
Proponents of OTAs often say the commission is akin to a marketing expense. Online travel agencies can put your product offerings in front of customers who may not otherwise find you, and your strategy and pricing should reflect that. Whether or not your company was a recipient of the “commission increase” email from GetYourGuide, regular reevaluation of your reseller partnerships should be a part of your routine. Here are a few resources to help you:
- Arival Guide to OTAs & Digital Distributors
- 7 Alternative Distribution Methods Beyond OTAs
- 5 Key Ways to Master OTA Relationships in 2025
Join us at an upcoming Arival event to learn more about distribution strategy and working with OTAs, and connect in-person with representatives of the many OTAs that are present at Arival events.
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Header photo: Pexels / Yan Krukau
