Get ready, Europe—Arival is coming to Valencia! After many successful conferences in Berlin, by popular request from attendees who want to experience Arival in new places, we’re going south, to the birthplace of paella!
Arival 360 | Valencia isn’t going to be just another conference—it’s the ultimate gathering for tour, activity, and attraction operators looking to stay ahead in an ever-changing industry in Europe. From exclusive research and industry-shaping discussions to cutting-edge innovation and hands-on workshops, this is where the future of travel experiences is forged. If you’re ready to gain game-changing insights, connect with like-minded industry leaders, and walk away with real strategies to grow your business, Arival 360 | Valencia is the event you can’t afford to miss.
Here’s a sneak peak at just some of what we’ve got planned for you in Valencia!
Why You Need to Be There
A Deep Dive into the State of the Industry
The travel experiences industry is evolving fast, and keeping up can feel like a challenge. That’s why Arival 360 | Valencia is designed to bring together tour, activity, and attraction operators from across Europe to discuss what’s changing, what’s working, and what’s next. Instead of broad, generic insights, we’ll be diving into the real, pressing issues that businesses like yours are facing every day—whether it’s working with OTAs, dealing with the impacts of overtourism, or adapting to shifting traveler expectations. Hear from our industry’s top leaders and experts, and equip yourself with the knowledge and tools you need to succeed in 2025 and beyond.
A Global, Multilingual Event for Experiences
Arival 360 is the ultimate European experiences industry gathering. We’ll be sharing exclusive Arival data on the global and European trends around the future of travel that are shaping our industry in real time. And we’re making sure Arival 360 | Valencia will be an accessible global event, with AI-powered translations for key sessions in multiple languages, including Spanish, French, German, and English.
Unparalleled Networking & Community Building
More than just learning—Arival 360 | Valencia is about making meaningful connections. In fact, many of our attendees say the connections they make and the community they build at Arival events are the best part. Meet top operators, tech providers, and industry leaders during thoughtfully planned networking events, social gatherings, built-in time for on-site meetings, and interactive workshops. Build relationships that will shape the future of your business.
Exclusive Insights on the Future of Experiences
What Travelers Want: Unlocking New Consumer Trends
Kicking off the event, Arival’s CEO, Douglas Quinby, will present the latest findings from Arival’s proprietary research on the experiences traveler and the Global Operator Landscape. Discover how shifting consumer preferences—from trending experience types to new booking habits—are shaping the future of tours and activities, and learn how to adapt to meet rising and changing expectations.
The Future of Tours: What’s Coming in 2035?
What will the tours and experiences industry look like a decade from now? Sara King, GM of Purpose at Intrepid Travel, will explore key trends shaping the future—like shifts in traveler behavior, emerging regulations, and the role of technology in experience design. This session will explore how the business of tours will change, how your business will have to change, and what steps you can start taking today to become the tour operator of tomorrow.
Summer Outlook: Essential Insights for Europe’s High Season
What’s in store for the summer travel season? In this data-driven closing session we’ll break down key trends, spending patterns, demand forecasts, and strategies to help you plan for and maximize success during Europe’s busiest travel season.
Addressing the Industry’s Toughest Issues
Every tour, activity and attraction operator faces challenges—whether it’s navigating shifting regulations, standing out against the competition, or finding the right balance between growth and sustainability. In a series of sessions we bring together industry experts to tackle some of the biggest concerns operators are dealing with today.
Managing Overtourism & Climate Change
How can tour operators grow their businesses while also being mindful of sustainability? This discussion will feature real-world examples of operators and attractions finding creative ways to manage visitor flow, protect cultural heritage, and implement eco-friendly practices. Expect insights from operators who have successfully integrated sustainable strategies into their business models.
Collaboration with Attractions: Access and Ticketing Challenges
Both tour operators and attractions have their own goals and challenges, which can make collaborating easier said than done. Together we’ll dive into the complexities of tour operators working with attractions, from accessing tickets to establishing productive partnerships, in order to deliver unforgettable experiences that connect tour offerings with the best local attractions.
Europe’s Top Operators on the Biggest Industry Challenges
What are the biggest pain points for operators right now? A series of sessions will bring together experienced operators to share their perspectives on working with OTAs, dealing with rising competition, navigating regulatory changes, and more. Expect candid conversations, practical strategies, and actionable advice you can implement in your business.
Fueling Growth & Innovation in Travel Experiences
The travel experiences industry is evolving rapidly, and staying ahead of the changes — and the competition — requires fresh ideas and smart strategies. Join us in Valencia to explore how innovative companies are adapting their strategies and scaling their businesses while maintaining authenticity and high-quality experiences. Learn from industry leaders who are successfully navigating growth challenges and adapting to the changing market.
Innovation in a Competitive Market
With competition increasing, standing out means more than just offering a great tour. In one featured session Claudio Bellinzona, CCO of Vox Group, will dive into practical ways operators can leverage digital innovation, use data to make better decisions, and create customer-first strategies that drive loyalty and long-term success.
How WeRoad Scales Authentic Experiences
How can you keep the feeling of authenticity in your experience while scaling up? Discover how WeRoad has built a thriving community of travelers while scaling up to host over 200,000 guests. Co-founder Erika De Santi will share insights on creating personal, authentic experiences at scale.
The LivTours Growth Playbook
From tour guide to leading tour provider, LivTours Founder & CEO Angelo Carotenuto expanded his business across 16 European destinations, and he did it without losing the essence of small-group, private, high-quality experiences. Learn how LivTours recruits, trains, and motivates tour guides to be the heart of their experiences, and gain valuable insights into scaling a tour business while preserving what makes it special.
28-30 APRIL 2025
Insider Pro Access Members Save 20%
THE event of the year for the European in-destination experiences industry
Save up to €420 with the Last Chance to Savel ticket
The Future of Online Booking: Distribution, Tech, AI and Social Search
Technology is evolving rapidly (hello, AI) and distribution is increasingly important as more travelers book online (and through online travel agencies). Operators are facing big questions: How do you balance direct sales with OTA partnerships? How do you know if you’re getting your tech stack right, and for the right price? How do you ensure you’re getting found by travelers using AI and/or social media for travel discovery and planning?
A series of sessions on distribution, tech, digital marketing and AI will dive into some of the biggest challenges and opportunities for tour, activity and attraction operators. Expect candid discussions and real-world examples from industry leaders who are navigating these shifts firsthand.
The Future of Booking Tech: Lunch Then Learn with FareHarbor CEO Andrea Carini
As the most widely used booking system in tours and activities, FareHarbor has played no small role in the growth of our industry—from driving technology adoption to fueling direct bookings, all while advancing a controversial pricing model that nearly set an industry standard. But as marketplaces and companies evolve, so do the challenges and opportunities. Join Andrea Carini for an intimate, extended discussion on the state of the industry, the current landscape of technology, and what’s next for the experiences sector.
The AI Advantage: Getting Onboard with Generative AI
AI is rapidly changing a lot of things, but tour and activity operators are behind on AI. Yes, it can be overwhelming to figure out where to start or what to do with it, but AI is for everybody. That’s why we’ve designed a series of hands-on workshop sessions to help operators get familiar with AI and explore different ways to use it.
Social Video is the New Search: From Google to TikTok to Whatever’s Next
Younger travelers are eschewing search engines for social media platforms in the travel discovery and booking journey — short-form video platforms in particular. So what does this mean for operators? We’ll explore this in a series of sessions focused on attracting the travelers of tomorrow and today, with practical takeaways and strategies for the social video era.
Practical Workshops for Every Level
Whether you’re a seasoned professional or just getting started in the experiences sector, Arival 360 | Valencia is packed with hands-on breakout sessions designed to help you put your learnings into action, organized into two tracks:
- Industry Essentials: Perfect for small businesses and those new to digital operations. Topics include working with OTAs, pricing fundamentals, and direct booking growth.
- Advanced Strategies: Designed for experienced operators ready to refine their marketing, optimize their tech stack, and explore AI-driven solutions.
There will also be practical sessions for all levels focused on things like buying and selling, using your data, getting five-star reviews, creating self-guided tours, culinary experiences, the outlook for Asia, and more. See an overview of the program here.
Don’t Miss Out—Join Us in Valencia!
Arival 360 | Valencia is the must-attend event for Europe’s tour, activity, and attraction operators. Walk away with industry-leading insights, actionable strategies, and a network of peers and partners who will help drive your success.
Secure your spot today and be part of the future of travel experiences!
28-30 APRIL 2025
Insider Pro Access Members Save 20%
THE event of the year for the European in-destination experiences industry
Save up to €420 with the Last Chance to Savel ticket
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.
Header photo: Unsplash / Chris Holgersson
