What is it about experiences that makes the tours, activities and attractions sector so… well, attractive?
For one investor at least, it’s about so much more than money. Michael Zeisser is very active in the experiences space, currently serving on the board of directors for multiple companies in the experience sector including GetYourGuide, Fever, and Atlas Obscura, and is the Managing Partner of the only investment firm that is entirely focused on the experience economy, FMZ Ventures.
Recently at Arival 360 | Las Vegas, Zeisser sat down with Arival Co-founder and COO Bruce Rosard to share why he’s so invested in experiences, and it goes deeper than simply the growth opportunities the sector presents:
“I am very bullish on the experience economy, I actually do believe that it is emerging as a new economic sector in its own right,” says Zeisser. “It’s only beginning to be recognized that experiences are a distinct economic offering just like services were many many years ago and products were before then.”
“I believe that now is a time when both the technologies enable the commercialization of experiences in a way which was never possible,” says Zeisser.
The draw of the experience economy is about more than simply recognizing a promising investment opportunity for Zeisser: it’s about meaning. “The quest that I think many of us as humans have for more meaning and more purpose in what we do,” shares Zeisser, “those very profound human needs… can be fulfilled with experiences, they cannot be fulfilled with things.”
The Future of the Experience Economy
After this chat, Michael Zeisser took to the theater stage with Arival Co-Founder and CEO Douglas Quinby for the closing session of Arival 360 | Las Vegas to discuss recession, inflation, what’s on his radar for investment, planning for the future, and “pushing the envelope” on experiences.
Watch this featured fireside chat session with Michael Zeisser, The Future of the Experience Economy , with an Insider Pro Access membership.
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