What Do Your Customers Want? New Consumer Trends Research from Arival
Every business needs to understand its customers. It’s especially hard in our industry because there has been very little research on how travelers think about and book Tours, Activities & Attractions.
Are you sure you know what your customers want? Or are you relying on anecdotal comments, or maybe a survey a few of your customers filled out? To stay ahead of the changes coming to our industry you have to start embracing more sophisticated data in 2019.
One of our missions at Arival is to help the community of operators understand our customers. Earlier this year we conducted a major study of the in-destination traveler. We surveyed 4,000 travelers across the U.S. and three countries in Europe. At the Arival event in Las Vegas, Arival Co-Founder and CEO Douglas Quinby broke down with cold, hard data the trends that you need to know to stay ahead of your competitors in 2019.
Here are some of the key insights you’ll learn from this short video. If you don’t know the answers to these questions, consider this essential viewing.
Who is the in-destination traveler?
How do they plan and book?
The Most Popular Activities
Mobile vs. Desktop
When Do Travelers Plan and Book
Why Don’t Customers Book More in Advance
What You Should Do to Capture These Customers
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