What Comes to Mind When You Hear “OTA”?

Arival wanted to know: What do operators think of when they think of online travel agents (OTAs)?
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Participants:

Tour Operators Featured (In Order of Appearance)
Jackie Babbage, Co-founder and CEO, Gifting Owl 
Laura Blackhall, Owner, Hello Tours! 
Ryan Hanly, CEO and Co-founder, Travello App 
Raj Gyawali, Founder Director, socialtours
Lien Nguyen, CEO and Founder, I Love Asia Tour
Takahiro Noguchi, Founder and CEO, Beauty of Japan Inc. 
Lauren Shannon, General Manager and Partner, Arigato Japan Food Tours

 

Online travel agents (OTAs) can be important tools to help operators widen the reach of their tour, activity or attraction. While operators often prefer direct website bookings to avoid commission fees that most OTAs require, distributors can help travelers from across the globe and the next street over alike book memorable things to do.

But at a recent Arival event, we wanted to know: What is the first word that comes to mind when operators of tours, activities, attractions, and experiences hear “OTA”?

As you’ll see in this lighthearted video, the question is complex—try not to laugh!

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