Online travel agents (OTAs) can be important tools to help operators widen the reach of their tour, activity or attraction. While operators often prefer direct website bookings to avoid commission fees that most OTAs require, distributors can help travelers from across the globe and the next street over alike book memorable things to do.
But at a recent Arival event, we wanted to know: What is the first word that comes to mind when operators of tours, activities, attractions, and experiences hear “OTA”?
As you’ll see in this lighthearted video, the question is complex—try not to laugh!