What Comes to Mind When You Hear “OTA”?

Arival wanted to know: What do operators think of when they think of online travel agents (OTAs)?

by | Oct 7, 2019

Online travel agents (OTAs) can be important tools to help operators widen the reach of their tour, activity or attraction. While operators often prefer direct website bookings to avoid commission fees that most OTAs require, distributors can help travelers from across the globe and the next street over alike book memorable things to do.

But at a recent Arival event, we wanted to know: What is the first word that comes to mind when operators of tours, activities, attractions and experiences hear “OTA”?

As you’ll see in this lighthearted video, the question is complex—try not to laugh!

Tour Operators Featured (In Order of Appearance) 
Jackie Babbage, Co-founder and CEO, Gifting Owl 
Laura Blackhall, Owner, Hello Tours! 
Ryan Hanly, CEO and Co-founder, Travello App 
Raj Gyawali, Founder Director, socialtours
Lien Nguyen, CEO and Founder, I Love Asia Tour 
Takahiro Noguchi, Founder and CEO, Beauty of Japan Inc. 
Lauren Shannon, General Manager and Partner, Arigato Japan Food Tours

Psst … Interested in learning about working with OTAs? Check out Arival’s downloadable Guide to Working With OTAs: How to Drive More Bookings, Make More Money and Not Lose Your Shirt.






The Almost Ultimate Directory of Digital Distributors for Tours, Activities & Attractions

Subscribe to receive insights and updates tailored for the in-destination industry